However, the pace of global tourism recovery will be determined by the situation surrounding the pandemic and the vaccination rate worldwide.
The HKTB will also continue to lobby for international large-scale business events and meetings to be hosted in Hong Kong. For other mega-events to be conducted in an "Online+Offline" format, new elements of interests will be added to maintain Hong Kong's global visibility. The first event to return in a physical format will be the Hong Kong Cyclothon, and the HKTB is studying the feasibility of extending its route to the Hong Kong Section of the Hong Kong-Zhuhai-Macao Bridge to add to the event's appeal. If the pandemic situation in the city remains under control, the HKTB also hopes to relaunch mega-events that Hong Kong people can initially take part in. As cross-border travel gradually resumes, the HKTB will launch the Open House Hong Kong platform to conduct large-scale promotions in our source markets." Combined with the gradual easing of the pandemic situation in Hong Kong, this makes it a good time for Hong Kong to further raise its profile. "The global economy has started to rebound with Asia predicted to recover sooner, and the Mainland expected to outperform other markets in economic growth. Cheng said: "As well as driving local tourism through the Holiday at Home platform, the HKTB has maintained Hong Kong's international profile with a succession of promotional campaigns throughout the pandemic."
Because the pace of Hong Kong’s tourism recovery will be determined by the global pandemic situation and the rate of vaccinations in Hong Kong, they appealed to everyone in tourism-related industries to take part in the vaccination programme. Dane Cheng (right) shared their analysis of recent tourism trends and HKTB’s latest strategic planning. YK Pang (left) and Executive Director Mr.